📘 Google & YouTube SEO Mastery

🔹 1. Introduction to SEO What is SEO (Search Engine Optimization)? Difference between Google SEO and YouTube SEO Importance of organic visibility for long-term success Understanding algorithms, indexing, and ranking factors

🔹 1. Introduction

🔹 2. Keyword Research Fundamentals How to find profitable keywords for Google and YouTube Using tools: Google Keyword Planner, Ahrefs, Ubersuggest, TubeBuddy, VidIQ Understanding search intent: informational, navigational, transactional Long-tail vs. short-tail keywords Competitor keyword analysis

🔹 2. Keyword Research Fundamentals

🔹 3. Google SEO Basics On-page SEO: title tags, meta descriptions, header structure (H1-H3) Off-page SEO: backlinks, guest posting, social sharing Technical SEO: site speed, mobile responsiveness, SSL, sitemaps Internal linking and URL optimization Schema markup and featured snippets

🔹 3. Google SEO Basics

🔹 4. YouTube SEO Fundamentals Understanding YouTube’s ranking signals: watch time, engagement, CTR Video keyword research using VidIQ/Tubebuddy Writing SEO-optimized titles, descriptions, and tags Creating clickable thumbnails and strong hooks YouTube Analytics for performance tracking

🔹 4. YouTube SEO Fundamentals

🔹 6. On-Page Optimization (Google + YouTube) Using focus keywords naturally in title and body Optimizing meta tags, images, and alt text Adding timestamps, chapters, and subtitles to videos Embedding YouTube videos into blogs for cross-SEO boost Enhancing user experience and readability

🔹 6. On-Page Optimization (Google + YouTube)

🔹 7. Backlink & Authority Building Importance of backlinks in Google SEO Safe link-building techniques (guest posts, directories, HARO) Building authority through social media shares and embeds Collaboration with YouTubers and bloggers Avoiding black-hat SEO tactics

🔹 7. Backlink & Authority Building

🔹 8. Analytics & Performance Tracking Google Analytics & Google Search Console setup YouTube Studio & TubeBuddy analytics Tracking impressions, CTR, average watch time, and bounce rate Measuring keyword ranking progress Data-driven content optimization

🔹 8. Analytics & Performance Tracking

🔹 9. Voice Search & AI SEO Optimization Optimizing for voice-based searches Understanding Google’s E-E-A-T algorithm (Expertise, Experience, Authority, Trust) AI-driven SEO tools: Surfer SEO, Jasper, ChatGPT for keyword strategy Optimizing video content for voice and smart devices

🔹 9. Voice Search & AI SEO Optimization

🔹 10. Monetization & Advanced SEO How SEO increases ad revenue and affiliate earnings Using SEO for lead generation and sales funnels Advanced SEO automation tools and scripts Scaling SEO campaigns with data insights SEO maintenance and ongoing updates

🔹 10. Monetization & Advanced SEO

🔹 11. Tools & Resources Google SEO Tools: Google Analytics, Search Console, Ahrefs, SEMrush, Ubersuggest YouTube SEO Tools: TubeBuddy, VidIQ, Canva, CapCut, ChatGPT Automation Tools: Zapier, Notion, Trello Free Resources: Google Digital Garage, HubSpot SEO Certification, Ahrefs Blog

🔹 11. Tools & Resources

🔹 12. Certification & Practice Hands-on SEO projects for websites and YouTube channels Ranking challenge: Target 1 keyword and reach top 10 in 60 days Submit analytics reports and performance proofs Earn a certificate of completion

🔹 12. Certification & Practice